Field Notes
Real learnings from the studio floor — on founders, ventures, AI, and what it actually takes to go from idea to market.
Part 3 of the Problem Detective series: the five kinds of assumptions every founder is carrying, the exact question to ask for each one, and the cheapest experiment that gets you a real answer.
Read more →
Calling it an idea keeps it personal and emotional. Calling it a hypothesis makes it testable. That single reframe changes how you listen, how you build, and how likely you are to actually succeed.
Read more →
Every great venture started with a problem, not an idea. The best founders are not clever ideators - they are problem detectives who pay close attention to friction the rest of us just try to get past. Part 1 of the Problem Detective Series.
Read more →
Most founders try to find customers after they build. Here is the move they miss: a strategically designed contest that validates demand, fills your waitlist, and finds real buyers before you have a product to sell.
Read more →
I showed up to our first date with holes in my shoes. What I had was words. In the voice-driven age of AI, the people who can make themselves understood, by other humans and by machines, will pull ahead.
Read more →
I recently wrote about what I'd say to an artist who hates AI. That piece surprised me. Not because of the response - but because of where my mind went after I hit publish. I kept thinking about culture. Specifically, I kept thinking about a place I worked over twenty years ago, during my second y
Read more →
This is one of the most charged conversations in the creative world right now. I don't think there's a clean side to stand on, but I think there's a more honest way to have it.
Read more →
Most software never finds its market - not because founders can't build, but because they build before they know who they're building for. The launch platforms aren't the problem. The sequence is.
Read more →