Insights

Aug 2, 2026

Ambitious to Not Be Ambitious

Startup culture sells the billion-dollar dream as the only real ambition. A first-century letter from Paul of Tarsus points at a different, quieter one: be ambitious about service, not stardom.

Startups · Jul 26, 2026

What Would Prove Me Wrong?

Part 3 of the Problem Detective series: the five kinds of assumptions every founder is carrying, the exact question to ask for each one, and the cheapest experiment that gets you a real answer.

Startups · Jul 13, 2026

You Don’t Have an Idea. You Have a Hypothesis.

Calling it an idea keeps it personal and emotional. Calling it a hypothesis makes it testable. That single reframe changes how you listen, how you build, and how likely you are to actually succeed.

Startups · Jul 9, 2026

You Don’t Need a Great Idea. You Need a Great Problem.

Every great venture started with a problem, not an idea. The best founders are not clever ideators - they are problem detectives who pay close attention to friction the rest of us just try to get past. Part 1 of the Problem Detective Series.

Startups · Jul 3, 2026

The Secret Way to Have a Full Waitlist Before Your Product Exists

Most founders try to find customers after they build. Here is the move they miss: a strategically designed contest that validates demand, fills your waitlist, and finds real buyers before you have a product to sell.

AI · Jun 30, 2026

The Articulate Ones Will Win

I showed up to our first date with holes in my shoes. What I had was words. In the voice-driven age of AI, the people who can make themselves understood, by other humans and by machines, will pull ahead.

AI · Jun 27, 2026

AI Culture Isn’t About AI

I recently wrote about what I’d say to an artist who hates AI. That piece surprised me. Not because of the response - but because of where my mind went after I hit publish. I kept thinking about culture. Specifically, I kept thinking about a place I worked over twenty years ago, during my second y

AI · Jun 26, 2026

What I’d Say to an Artist Who Hates AI

This is one of the most charged conversations in the creative world right now. I don’t think there’s a clean side to stand on, but I think there’s a more honest way to have it.

Startups · Jun 21, 2026

The Inverted Launch: Why Most Software Never Finds Its Market

Most software never finds its market - not because founders can’t build, but because they build before they know who they’re building for. The launch platforms aren’t the problem. The sequence is.

AI · Jun 19, 2026

I Asked an AI to Run My Sunday Routine. Then I Stopped Running It Myself.

After three pieces about AI agents, I figured it was time to show you what one actually looks like in practice - and in my life. Here’s how Viktor changed my week.

AI · Jun 4, 2026

AI Is an Amplifier. That Should Make You Uncomfortable - and Excited.

AI doesn’t change who you are. It turns up the volume on whatever you already were.

AI · Apr 23, 2026

Your Life Is Too Complex for One AI. Here’s What Comes Next. [Part 3]

What if you had one AI that knew everything about your world - and quietly managed a team of specialists on your behalf? We’re building it. Here’s how to get early access.

AI · Mar 19, 2026

What If You Had a Team of Specialists - and You Never Had to Manage Them? [Part 2]

Nobody hires one person to build a house. The AI world is going the same direction - and the people who see it first are about to have a serious advantage.